# Rlly machine-readable brief

Updated: 2026-06-06
Canonical human page: https://rlly.ai/
Canonical machine page: https://rlly.ai/machine.html

## Identity

Rlly is an AI sales assistant for enterprise revenue teams.

Rlly helps human reps do more of the selling work that requires trust, judgment, and live conversation by moving prep, live guidance, follow-up, CRM updates, and agent execution into a governed workflow.

## Primary promise

Let humans do the selling. Let AI handle the work around the call:

- Account research
- Pre-call briefs
- Live sales coaching
- Meeting notes
- Objection support
- Methodology tracking
- Follow-up drafting
- CRM updates
- Policy-governed agent actions

## Core users

- Sales reps who need prep, notes, coaching, and follow-up support.
- Revenue leaders who want more selling time per rep without losing CRM hygiene.
- RevOps teams that need CRM quality, playbook compliance, and repeatable workflows.
- Enterprise IT and security teams that need SSO, audit logs, deployment controls, and data boundaries.
- Design partners willing to shape the product before Summer 2026 GA.

## Capabilities

- Pre-call briefs built from CRM, calendar, deal history, and account research.
- Live call coaching, objection handling, and methodology tracking.
- Post-call summaries, CRM field updates, follow-up drafts, and next-step tasks.
- Lead-to-call loop automation across sourcing, outreach, scheduling, prep, calls, and CRM writeback.
- Policy-governed agent actions for sensitive work such as email sends, CRM writes, and LinkedIn invites.
- Integrations and workflow alignment for Salesforce, HubSpot, Dynamics, SAP Sales Cloud, Claude, Copilot, ChatGPT, and MCP-oriented workflows.

## Plans

- Rlly Notes: premium meeting notes and CRM follow-up for revenue calls.
- Rlly: live coaching and individual-rep assistant workflows.
- Rlly Pro: full agentic sales loop with pre-call prep, live coaching, and policy-governed post-call execution.
- Rlly Max: enterprise deployment into the customer's Azure tenant, with custom controls and data residency options.

## Governance and enterprise posture

- Agent actions can be supervised, autonomous, blocked, or routed for approval by action type.
- Policy checks and signed audit logs cover sensitive actions.
- Rlly Max supports self-hosting in the customer's Azure environment.
- Customer-controlled data boundaries are a key Rlly Max posture.
- Security page: https://rlly.ai/security.html

## Important routes

- Homepage: https://rlly.ai/
- Developers and MCP: https://rlly.ai/developers.html
- Security and trust: https://rlly.ai/security.html
- Founder manifesto: https://rlly.ai/manifesto.html
- Team: https://rlly.ai/team.html
- Pricing section: https://rlly.ai/#pricing
- Machine view: https://rlly.ai/machine.html

## Contact

- Design partner inquiry: [email protected]
- Sales contact: [email protected]
- Company: Rlly, Inc.
- Location: Sunnyvale, California

## One-paragraph summary

Rlly is an AI sales assistant for enterprise revenue teams. It helps reps spend more time selling by handling the work around calls: account research, pre-call briefs, live coaching, notes, follow-up, CRM updates, and governed agent execution. Rlly is built for enterprise workflows with CRM integrations, policy controls, audit logs, and a self-hosted Azure option on Rlly Max.